PR & Influencer Assistant

Mode is proud to be partnering with a fast-growing, award-winning luxury fashion brand based in London is seeking a dynamic PR & Influencer Assistant to join its Marketing team. Recognised by leading industry bodies for its commitment to innovation, craftsmanship, and quality, the brand has built a global following, with its products worn by high-profile figures worldwide.

This is an exciting opportunity to support PR, influencer, and marketing initiatives within a fast-paced luxury environment. The PR & Influencer Assistant will play a key role in sample logistics, influencer gifting, press coordination, and performance reporting.

The Role

• Research and identify influencers within the luxury fashion space.
• Build and maintain influencer relationships, from outreach to campaign execution and performance analysis.
• Track industry trends and competitor activity to identify new opportunities.
• Oversee daily influencer gifting orders and resolve logistics issues with internal teams.
• Analyse campaign effectiveness and report on ROI and engagement metrics.
• Act as the primary contact for all sample requests, including PR agencies and VIP partners.
• Maintain accurate sample tracking systems and ensure timely returns.
• Coordinate labelling, packing, and shipping of samples for internal and external teams.
• Support sample sales by organising stock, managing SKUs, and processing unsold returns.
• Ensure all samples are correctly recorded, barcoded, and displayed.
• Contribute to the execution of PR strategies to drive brand awareness.
• Identify press placement opportunities across global publications.
• Coordinate sample movements for VIP and editorial requests.
• Collaborate with internal teams to align messaging with product launches and campaigns.
• Assist in organising events and brand activations.
• Maintain accurate content tagging within internal systems to support business reporting.
• Track co-gifting initiatives with retail partners and compile results for presentations.
• Deliver weekly and monthly PR & influencer performance reports.
• Share daily updates on influencer gifting KPIs.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field.
• Fluency in Italian & English (additional European languages a plus).
• Previous experience in luxury PR, influencer marketing, or fashion communications.
• Strong knowledge of the luxury fashion market and Italian market landscape.
• Excellent written and verbal communication with strong attention to detail.
• Highly organised with the ability to manage multiple projects simultaneously.
• Creative mindset with a flair for storytelling and brand positioning.
• Proficient in social media platforms and influencer marketing tools.
• Collaborative, proactive, and comfortable working in a fast-paced environment.

Benefits

• Hybrid working (2 days in office)
• Increasing annual leave entitlement based on tenure
• Enhanced maternity policy
• Dedicated volunteering hours each year
• Employee discounts

To apply, please send your CV to info@modesearch.co.uk or click the apply button.

Please note: due to high volumes of interest, only shortlisted candidates will be contacted.